Our Thinking

On this page, explore the progressive perspectives driving our work. Gain an inside look at how we tap unconventional thinking to tackle complex problems. See how we ideate without limitations to create meaningful change.


Discovery-Driven Design: The Architects of Innovation

Imagine an architecture firm deciding to forgo blueprints and models and instead start construction based on a vague idea in their head. They grab materials and tools and start building, thinking they'll figure out the design as they go. Discover why upfront discovery and design strategy are crucial for successful innovation. #DiscoveryDrivenDesign #Innovation

2023-10-17Good Ideas Only

Predicting the Future: The Power of Strategic Foresight

Predicting the future and building the desired future - the power of strategic foresight in business. Anticipate trends, spot opportunities, make better decisions. Learn more about strategic foresight in this article. #StrategicForesight #FuturePrediction

2023-06-07Good Ideas Only

Game Theory and Innovation

Snippet: Game theory offers valuable insights for successful innovation. Understanding the interests and reactions of players can lead to strategic advantages. Examples from Zillow, Uber, and cryptocurrency demonstrate the power of game theory in shaping outcomes. Strategic thinking is key to navigating the complexities of the innovation game. #GameTheory #InnovationSuccess

2023-05-03Tam Danier

Customer Centricity: Your Secret Growth Engine

Customer-centricity is the secret to rapid business success. Putting customers at the center drives growth, loyalty, and differentiation. Learn how to be truly customer-centric and fuel your success. #CustomerCentricity #BusinessGrowth

2023-08-10Good Ideas Only

How Discovery-Driven Design Helps Leaders Derisk Innovation

Discover the power of discovery-driven design in derisking innovation. This framework validates ideas, minimizes risk, and connects innovation to vision. Learn from Wayfair, Airbnb, and Spotify. Unlock new pathways for success. #Innovation #DiscoveryDrivenDesign

2023-10-05Good Ideas Only

The Bot and the Beautiful: How AI is Transforming Business Strategy

"Discover how AI revolutionizes business strategies across industries like retail, media, finance, manufacturing, and healthcare. From personalized recommendations to supply chain optimization, AI drives innovation and competitive advantage. Find out more in 'The Bot and the Beautiful' blog post. #AI #BusinessStrategy"

2023-03-03Good Ideas Only