Product & Design Strategy

Discovery | 1-2 Months

Activities

• Market-level industry discovery
• Understand landscape, trends, and key factors
• Company/product-level discovery
• Understand the company's industry position and identify competitors, opportunities, strengths, and weaknesses.

Outcomes

• Industry report (e.g., "The Future of Streaming")
• Insights, personas, customer journeys, problem statements, user requirements, needs, and hypotheses at the company/product level

Why

• Understand the industry and our position in it
• Identify insights and innovation opportunities

Design | 1-2 Months

Activities

• Develop solutions (business models, products, and services) from discovery phase insights.
• Produce wireframes, prototypes
• Validate through market testing (desirability and usability)

Outcomes

• Validated design solutions
• Wireframes and prototypes
• Testing results and insights

Why

• Turn insights into practical design solutions
• Confirm the appeal and efficiency of these solutions

Delivery | 1 -2 Month

Activities

• Prioritize features
• Develop roadmap
• Product Requirements Document
• UI development

Outcomes

• Prioritized implementation roadmap
• Complete documentation
• GitHub repository

Why

• To offer a clear implementation plan
• To align with development teams

Digital Transformation

Assessment | 1-2 Months

Activities

• Assess digital maturity at the organization level and readiness for transformation.
• Discover process-level digital optimization opportunities for digitization, automation, or efficiency.

Outcomes

• Digital maturity report
• Process optimization opportunities
• Gap analysis with recommendations

Why

• To comprehend the company's digital state and identify areas for improvement and transformation

Strategy | 2 Months

Activities

• Create a digital transformation plan and set key goals, initiatives, and timelines.
• Identify necessary technologies, platforms, and partners
• Ensure alignment with business and customer needs

Outcomes

• Digital transformation strategy
• Technology/platform suggestions
• Partnership strategy
• Why
• To guide digital transformation and align with business objectives and customer needs

Implementation | TBD (>6 months)

Activities

• Execute prioritized initiatives
• Develop and integrate digital solutions
• Manage change and provide training
• Monitor, measure, and optimize
• Outcomes
• Digital solutions in place
• Trained staff
• Performance metrics
• Why
• Enact digital strategy, ensure adoption and continuous improvement