Tam Danier

Managing Director

Product & Design Strategy | AI/ML

Our Ethos.

A Good Idea is an idea that works.

CLIENTS

45+

PROJECTS

120+

EXPERIENCE

15+ Years

LETTER FROM THE MANAGING DIRECTOR

I’m Tam, Managing Director at Good Ideas Only, a studio dedicated to product strategy and design. My career has exposed me to the many sides of business, technology, product innovation, and design, navigating a journey that included stints in the music industry, tech startups, Big 4 consulting firms, and enterprises like Apple. This diverse experience taught me to think big. Still, a vital lesson from a mentor has stayed with me: genuine success is forged through carefully considered, evidence-based actions rather than grandiose ideas. Hence, the name “Good Ideas Only” is a nod to our strategic rigor that encourages a plethora of ideas but the pursuit of only the best. Success requires us to “think small”; this is the foundation of our strategic planning. 

“Thinking small” shaped my approach to innovation and problem-solving. Creativity stems from unique perspectives, so I aim to understand problems from the inside out before exploring solutions. My background allows me to speak the languages of business, engineering, and user experience fluidly to identify what's viable, feasible, and meaningful.

At Good Ideas Only, we call our personas the "Muse" - the person we ultimately design for. Our framework combines design, lean startup, and agile strategies to help clients develop powerful visions grounded in real customer truths. We cut through the noise to uncover what ideas are worth pursuing and which should be left behind.

Our ultimate goal is to provide clarity, purpose, and strategic direction to organizations exploring new horizons. We are a specialized team that leverages our diverse expertise and outside objectivity to validate hypotheses and explore high-potential ideas that enable future success. We believe the key to discovering game-changing ideas is thinking outside the box without being influenced by internal politics. By thinking small and staying focused on the needs of the people you're serving, we can help you unlock your true potential.

So, if you have a glimmer of an idea that excites you, get in touch. We'll help you determine whether it's a diamond in the rough or just a lump of coal and guide you in turning good ideas into great realities.

-Tam

MBA | University of Florida

Design Thinking | Stanford University

AI/ML | MIT