Gen Z Insights Report: The Future in Focus
Sample Insights
- For Gen Z, streaming services are communal spaces, with 62% using these platforms to bond with friends.
- A staggering 77% prefer brands that offer immersive AR shopping experiences.
- Mental health benefits are the top criterion for job selection among Gen Z, even over salary.
The future remains unwritten without fresh perspectives.
- Fleet Logistics: We pinpointed AI/ML as a game-changer for fuel optimization, leading to a 20% cost reduction for our clients.
- Restaurant Industry: Our insights into labor shortages gave rise to Katchp, an innovative on-demand staffing app that revolutionizes hiring.
- Fitness Industry: We accurately predicted the waning popularity of certain fitness fads, guiding our clients to invest in sustainable wellness.
At GIO, every discovery project begins with a burning question.
CONFIRMED STREAMS
Streaming
Exploring Gen Z's shift from traditional TV to diverse streaming platforms.
Our research will explore Gen Z's evolving viewing habits across platforms like TikTok and traditional streamers. We'll examine their preferences for short-form content, celebrities vs. influencers, and the future of social streaming.
Dating & Relationships
Investigating the evolving landscape of modern romance among Gen Z.
With dating apps commonplace, where and how does Gen Z form new connections? We'll investigate the rise of non-traditional dating platforms like Strava and Duolingo.
Social Media vs. Live Experiences
Understanding the balance between digital engagement and real-world interactions.
How does Gen Z feel about online vs. in-person interactions after years of digital immersion? We'll reveal insights into their post-pandemic perspectives.
Shopping
Examining the integration of AI and AR in Gen Z's shopping experiences.
How will online shopping habits shift with new technologies like AI-driven discovery and generative commerce on the horizon? Our research will uncover how brands can get ahead of changes.
Additionally, we will explore re-commerce behaviors, work/money attitudes, fashion preferences, and more using both generative qualitative research and quantitative data analytics.
Join us in unveiling the story of a generation sculpting the digital and physical marketplace.
The GIO Difference
We don't just ask questions; we dive into the digital streets and alleys where Gen Z lives. Our ethnographic approach takes us beyond the screen, using the latest tech like Meta's Ray-Ban smart glasses to capture raw, unfiltered moments of Gen Z life.
It's not research; it's immersion.
Leverage real-time Gen Z behaviors to
Spark Innovation
Tap into Gen Z's digital rhythm to launch impactful products.
Cultivate Loyalty
Embrace their green ethos for brand affinity.
Craft Experiences
Blend digital engagement with tangible interactions.
Navigate the Future
Utilize our foresight for market leadership.
Champion Sustainability
Align with Gen Z values for a greener future.
FAQ
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Download a sneak peek of the Gen Z Discovery Scope and start redefining industry standards. Your exploration of the Gen Z universe begins now.
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