When failure isn’t an option.
and Guesswork Isn't a Strategy
Cut risk, boost outcomes.
Cut risk, boost outcomes.
Cut risk, boost outcomes.
The boutique product strategy agency trusted by leaders who cut failure rates by 80%—and launch with confidence, not crossed fingers.
Worried Your Next Launch Will Stall Instead of Scale?
Stop gambling with launches. We help turn fuzzy product ideas into real revenue—our clients have shipped over $500M worth of products that actually succeeded.
Work with product leaders, not "consultants." We’ve owned roadmaps, balanced resource tradeoffs, and shipped under pressure ourselves.
You get roadmaps that execs trust and teams actually follow—without needing rescue plans or stable after every update.
Worried Your Next Launch Will Stall Instead of Scale?
Stop gambling with launches. We help turn fuzzy product ideas into real revenue—our clients have shipped over $500M worth of products that actually succeeded.
Work with product leaders, not "consultants." We’ve owned roadmaps, balanced resource tradeoffs, and shipped under pressure ourselves.
You get roadmaps that execs trust and teams actually follow—without needing rescue plans or stable after every update.
Worried Your Next Launch Will Stall Instead of Scale?
Boutique strategies proven to lower failure by 80% so you can launch with confidence.
Our frameworks have guided over $500M in successful product launches—replacing guesswork with evidence-based strategies that consistently deliver reliable wins.
Every project receives direct principal leadership, ensuring senior attention, faster decision cycles, and outcomes you can confidently defend in any boardroom.
With GIO, you're not merely mitigating risk—you're securing a genuine competitive advantage.
Your Timeline Is Clashing with Your KPIs—Let’s Fix That.
We get you real feedback from real users in weeks—so you’re acting on what matters, not stuck in yet another Zoom about priorities.
Move your metrics, not just your deadlines. While competitors are still debating, you’re already testing, learning, and showing visible progress.
Now you can walk into updates with proof, not promises—and skip the “just a few more weeks” excuses.
Your Timeline Is Clashing with Your KPIs—Let’s Fix That.
We get you real feedback from real users in weeks—so you’re acting on what matters, not stuck in yet another Zoom about priorities.
Move your metrics, not just your deadlines. While competitors are still debating, you’re already testing, learning, and showing visible progress.
Now you can walk into updates with proof, not promises—and skip the “just a few more weeks” excuses.
Your Timeline Is Clashing with Your KPIs—Let’s Fix That.
We get you real feedback from real users in weeks—so you’re acting on what matters, not stuck in yet another Zoom about priorities.
Move your metrics, not just your deadlines. While competitors are still debating, you’re already testing, learning, and showing visible progress.
Now you can walk into updates with proof, not promises—and skip the “just a few more weeks” excuses.
Faster validation cycles.
Faster validation cycles.
Faster validation cycles.
Clients shrink time-to-validation from months to weeks—outpacing competitors with clarity.
Clarity for leaders.
Clarity for leaders.
Clarity for leaders.
Stakeholder misalignment, shifting roadmaps, and customer feedback—turned into market momentum.
Ready to Replace Opinion Wars with Real Alignment?
End the endless meetings where nothing’s decided. We’ll get everyone on the same page—and push decisions forward with facts, not egos.
Your product roadmap becomes a shared game plan—a reference, not a battleground—so teams stay focused and priorities don’t shift with the wind.
When leadership challenges your call, you’ll have data, quick wins, and customer proof, not just slides.
Ready to Replace Opinion Wars with Real Alignment?
End the endless meetings where nothing’s decided. We’ll get everyone on the same page—and push decisions forward with facts, not egos.
Your product roadmap becomes a shared game plan—a reference, not a battleground—so teams stay focused and priorities don’t shift with the wind.
When leadership challenges your call, you’ll have data, quick wins, and customer proof, not just slides.
Ready to Replace Opinion Wars with Real Alignment?
End the endless meetings where nothing’s decided. We’ll get everyone on the same page—and push decisions forward with facts, not egos.
Your product roadmap becomes a shared game plan—a reference, not a battleground—so teams stay focused and priorities don’t shift with the wind.
When leadership challenges your call, you’ll have data, quick wins, and customer proof, not just slides.
Product leaders face relentless pressure.
Missing clarity multiplies risk.
Stakeholder certainty.
No more unraveling alignment or miscommunication.
Evidence over assumptions.
Validate customer feedback and outpace roadmap chaos.
Market momentum.
Turn shifting priorities into clarity and action.
See our process in action.
Outcome-focused, principal-led.
GIO Process Demo: Proven Client Story
We helped a global travel company turn ambiguity into 34% more bookings in just 12 weeks. Discovery uncovered $2M in lost bookings, design work validated checkout with real users, and delivery launched with high conversion and proof.
Discovery
Where We Uncover What Matters Most
Conduct research, customer discovery, and design thinking to uncover deeper insights beyond assumptions.
Analyze qualitative/quantitative data, review product/tech, and benchmark competitors to identify key opportunities.
Outputs:
Defined problem space
User-focused personas
Concise findings
This phase reveals hidden value and prevents costly missteps before solution investment.
Discovery
Where We Uncover What Matters Most
Conduct research, customer discovery, and design thinking to uncover deeper insights beyond assumptions.
Analyze qualitative/quantitative data, review product/tech, and benchmark competitors to identify key opportunities.
Outputs:
Defined problem space
User-focused personas
Concise findings
This phase reveals hidden value and prevents costly missteps before solution investment.
Discovery
Where We Uncover What Matters Most
Conduct research, customer discovery, and design thinking to uncover deeper insights beyond assumptions.
Analyze qualitative/quantitative data, review product/tech, and benchmark competitors to identify key opportunities.
Outputs:
Defined problem space
User-focused personas
Concise findings
This phase reveals hidden value and prevents costly missteps before solution investment.
Discovery
Weeks: 1-4
Strategic brief, validated problem.
Design
Where We Turn Insight Into Testable Solutions
Create solution designs from sketches to working prototypes.
Develop value propositions and map product strategy.
Test with real users—iterating based on actual feedback, not assumptions.
Outputs:
Test results
Strategy documentation
User, product, and design requirements
This is where ideas meet reality, ensuring you only advance what works.
Design
Where We Turn Insight Into Testable Solutions
Create solution designs from sketches to working prototypes.
Develop value propositions and map product strategy.
Test with real users—iterating based on actual feedback, not assumptions.
Outputs:
Test results
Strategy documentation
User, product, and design requirements
This is where ideas meet reality, ensuring you only advance what works.
Design
Where We Turn Insight Into Testable Solutions
Create solution designs from sketches to working prototypes.
Develop value propositions and map product strategy.
Test with real users—iterating based on actual feedback, not assumptions.
Outputs:
Test results
Strategy documentation
User, product, and design requirements
This is where ideas meet reality, ensuring you only advance what works.
Design
Weeks: 5-8
Prototypes, tested with 47 users.
Delivery
Where We Build with Confidence and Launch with Clarity
Create finalized roadmap, detailed specs, and complete launch documentation.
Ensure smooth handoff to development teams—eliminating gaps and last-minute changes.
Develop clear go-to-market blueprint with defined steps.
Outputs:
Development-ready specifications
Universally accepted roadmap
Market launch blueprint
Your team is prepared for launch with clear tracking metrics—no guesswork required.
Delivery
Where We Build with Confidence and Launch with Clarity
Create finalized roadmap, detailed specs, and complete launch documentation.
Ensure smooth handoff to development teams—eliminating gaps and last-minute changes.
Develop clear go-to-market blueprint with defined steps.
Outputs:
Development-ready specifications
Universally accepted roadmap
Market launch blueprint
Your team is prepared for launch with clear tracking metrics—no guesswork required.
Delivery
Where We Build with Confidence and Launch with Clarity
Create finalized roadmap, detailed specs, and complete launch documentation.
Ensure smooth handoff to development teams—eliminating gaps and last-minute changes.
Develop clear go-to-market blueprint with defined steps.
Outputs:
Development-ready specifications
Universally accepted roadmap
Market launch blueprint
Your team is prepared for launch with clear tracking metrics—no guesswork required.
Delivery
Weeks: 9-12
Go-to-market blueprints, 200+ users validated business case.
“By week 8, we had more confidence in our roadmap than in the past three years.”
VP Product, Travel SaaS
Ready to turn uncertainty into results?
Map your journey from ambiguity to working prototype—all in 12 weeks.
Book A Call
Book A Call
Book A Call
Product strategy.
Muddled priorities become aligned roadmaps and executive buy-in.
Get a Roadmap That’s Clear, Nimble, and Fundable
Your job isn’t just getting heads nodding—it’s driving consensus you can point to when the pressure’s on.
We work with you to build a roadmap execs will champion, with clear priorities, tradeoffs, and metrics everyone can agree on.
No more “shiny object syndrome.” Every session yields practical direction you can roll out tomorrow, not just admire on a mural.
Get a Roadmap That’s Clear, Nimble, and Fundable
Your job isn’t just getting heads nodding—it’s driving consensus you can point to when the pressure’s on.
We work with you to build a roadmap execs will champion, with clear priorities, tradeoffs, and metrics everyone can agree on.
No more “shiny object syndrome.” Every session yields practical direction you can roll out tomorrow, not just admire on a mural.
Get a Roadmap That’s Clear, Nimble, and Fundable
Your job isn’t just getting heads nodding—it’s driving consensus you can point to when the pressure’s on.
We work with you to build a roadmap execs will champion, with clear priorities, tradeoffs, and metrics everyone can agree on.
No more “shiny object syndrome.” Every session yields practical direction you can roll out tomorrow, not just admire on a mural.
Replace Guessing with Hard Customer Truth
Forget endless “we think” debates. We dig into your users’ real needs through interviews, prototype tests, and actual usage data—not just post-it notes.
You’ll stop building features for the loudest voice in the room—and focus on what actual customers will pay for, stick with, or talk about.
This isn’t research theater; it’s about unlocking quick wins and focus—so every sprint brings you closer to what really moves the needle.
Replace Guessing with Hard Customer Truth
Forget endless “we think” debates. We dig into your users’ real needs through interviews, prototype tests, and actual usage data—not just post-it notes.
You’ll stop building features for the loudest voice in the room—and focus on what actual customers will pay for, stick with, or talk about.
This isn’t research theater; it’s about unlocking quick wins and focus—so every sprint brings you closer to what really moves the needle.
Replace Guessing with Hard Customer Truth
Forget endless “we think” debates. We dig into your users’ real needs through interviews, prototype tests, and actual usage data—not just post-it notes.
You’ll stop building features for the loudest voice in the room—and focus on what actual customers will pay for, stick with, or talk about.
This isn’t research theater; it’s about unlocking quick wins and focus—so every sprint brings you closer to what really moves the needle.
Customer discovery.
Validate assumptions and drive actionable insights, fast.
Product design.
From concepts to delivery—tested journeys, launch-ready specs.
Turn Insight into Something Your Users Brag About
We don’t just make it look pretty—we design flows, screens, and specs your engineers and users will both thank you for.
Prototypes come together fast, so you can validate direction without waiting for a build.
By launch, you’ll have a user-tested, stakeholder-approved experience—and the internal alignment to keep iterating, not backtracking.
Turn Insight into Something Your Users Brag About
We don’t just make it look pretty—we design flows, screens, and specs your engineers and users will both thank you for.
Prototypes come together fast, so you can validate direction without waiting for a build.
By launch, you’ll have a user-tested, stakeholder-approved experience—and the internal alignment to keep iterating, not backtracking.
Turn Insight into Something Your Users Brag About
We don’t just make it look pretty—we design flows, screens, and specs your engineers and users will both thank you for.
Prototypes come together fast, so you can validate direction without waiting for a build.
By launch, you’ll have a user-tested, stakeholder-approved experience—and the internal alignment to keep iterating, not backtracking.
Why boutique? Why GIO?
Principal-led. Fast. Proven outcomes.
Tired of Your Biggest Project Getting Junior Attention?
At GIO, your call doesn’t get routed to junior teams or "engagement managers." You'll work directly with principals who've owned launches, earned scars, and know what makes products stick.
We lead from day one—cutting through noise, surfacing red flags, and making sure you never have to translate or dumb things down for your own consultants.
When the stakes are high, you want a partner who’s earned the right to challenge and support you. That’s who you get—every time.
Tired of Your Biggest Project Getting Junior Attention?
At GIO, your call doesn’t get routed to junior teams or "engagement managers." You'll work directly with principals who've owned launches, earned scars, and know what makes products stick.
We lead from day one—cutting through noise, surfacing red flags, and making sure you never have to translate or dumb things down for your own consultants.
When the stakes are high, you want a partner who’s earned the right to challenge and support you. That’s who you get—every time.
Tired of Your Biggest Project Getting Junior Attention?
At GIO, your call doesn’t get routed to junior teams or "engagement managers." You'll work directly with principals who've owned launches, earned scars, and know what makes products stick.
We lead from day one—cutting through noise, surfacing red flags, and making sure you never have to translate or dumb things down for your own consultants.
When the stakes are high, you want a partner who’s earned the right to challenge and support you. That’s who you get—every time.
Leadership
Principal-led, never junior handoff.
Need Results in Weeks, Not Another 6-Month Study?
No slow handoffs, no layers to wait through—our team moves as fast as your ambitions (and market) demand.
Expect kickoff to actionable next steps in days, not weeks. We run focused, high-energy sprints to keep your momentum going.
Shift priorities? Tight turnaround? We’re built for real-world changes, not bureaucratic delays.
Need Results in Weeks, Not Another 6-Month Study?
No slow handoffs, no layers to wait through—our team moves as fast as your ambitions (and market) demand.
Expect kickoff to actionable next steps in days, not weeks. We run focused, high-energy sprints to keep your momentum going.
Shift priorities? Tight turnaround? We’re built for real-world changes, not bureaucratic delays.
Need Results in Weeks, Not Another 6-Month Study?
No slow handoffs, no layers to wait through—our team moves as fast as your ambitions (and market) demand.
Expect kickoff to actionable next steps in days, not weeks. We run focused, high-energy sprints to keep your momentum going.
Shift priorities? Tight turnaround? We’re built for real-world changes, not bureaucratic delays.
Speed
6–12 week sprints proven for results.
Sick of Consulting Decks That Gather Dust?
We don’t disappear after the “big reveal.” Every plan comes with execution, measurement, and iteration—so you can tie strategy to real adoption, usage, and growth.
If there’s a problem, we own it. You’ll get regular progress, honest signals, and no sugarcoating—just clear answers and tangible outcomes you can point to at your next exec review.
Finally, a partner who tracks results and puts skin in the game, not just slides in your inbox.
Sick of Consulting Decks That Gather Dust?
We don’t disappear after the “big reveal.” Every plan comes with execution, measurement, and iteration—so you can tie strategy to real adoption, usage, and growth.
If there’s a problem, we own it. You’ll get regular progress, honest signals, and no sugarcoating—just clear answers and tangible outcomes you can point to at your next exec review.
Finally, a partner who tracks results and puts skin in the game, not just slides in your inbox.
Sick of Consulting Decks That Gather Dust?
We don’t disappear after the “big reveal.” Every plan comes with execution, measurement, and iteration—so you can tie strategy to real adoption, usage, and growth.
If there’s a problem, we own it. You’ll get regular progress, honest signals, and no sugarcoating—just clear answers and tangible outcomes you can point to at your next exec review.
Finally, a partner who tracks results and puts skin in the game, not just slides in your inbox.
Accountability
No playbooks—just tailored outcomes.
About Good Ideas Only
Good Ideas Only was founded on a simple premise: good ideas come from aligning market demands, sustainability, technical feasibility, and customer needs—not from brainstorms or boardrooms.
Founded by Tam, a product leader with 12+ years of experience across in-house roles and Big 4 consulting. Working with brands like Delta, Hilton, Disney, Adobe, Twitter, and Capital One, Tam observed that successful products weren't those with flashy pitches or big budgets, but ones balancing desirability, viability, feasibility, and usability—turning vision into executable playbooks.
Too many product teams fall in love with their ideas instead of falling in love with their customers' problems. Good ideas work in the market, for the business, and for real people trying to get something done. Everything else is just expensive wishful thinking.
That's why GIO exists. We don't believe in jargon or magic tricks. We believe in evidence. We speak on behalf of the customer, not the HiPPO (Highest Paid Person's Opinion). Our frameworks have guided over $500M in successful launches because they're grounded in what actually moves the needle: real user needs, sustainable business models, and execution strategies that teams can rally behind.
"A good idea is an idea that works."
"A good idea is an idea that works."
Founder
Workshop accelerators.
Rapid clarity for urgent roadmap questions.
Unlock rapid clarity and decisions on your toughest product challenges.
Our workshop accelerators are designed for key moments when alignment, direction, or creative breakthroughs are critical to moving forward.
Led by principals, these focused sessions compress weeks of debate into decisive, evidence-backed outcomes—perfect for roadmap pivots, mission-critical launches, or high-stakes stakeholder meetings.
Real-time facilitation ensures every voice is heard, priorities are clear, and the team exits with actionable next steps and shared buy-in.
Unlock rapid clarity and decisions on your toughest product challenges.
Our workshop accelerators are designed for key moments when alignment, direction, or creative breakthroughs are critical to moving forward.
Led by principals, these focused sessions compress weeks of debate into decisive, evidence-backed outcomes—perfect for roadmap pivots, mission-critical launches, or high-stakes stakeholder meetings.
Real-time facilitation ensures every voice is heard, priorities are clear, and the team exits with actionable next steps and shared buy-in.
Unlock rapid clarity and decisions on your toughest product challenges.
Our workshop accelerators are designed for key moments when alignment, direction, or creative breakthroughs are critical to moving forward.
Led by principals, these focused sessions compress weeks of debate into decisive, evidence-backed outcomes—perfect for roadmap pivots, mission-critical launches, or high-stakes stakeholder meetings.
Real-time facilitation ensures every voice is heard, priorities are clear, and the team exits with actionable next steps and shared buy-in.
Equip your team with next-level skills for sustainable growth.
Through practical, hands-on training, we build internal expertise in product management, customer discovery, and digital marketing—transforming capability gaps into a competitive edge.
Our programs blend real-world case studies, proven frameworks, and interactive learning to ensure immediate impact and lasting skill development.
Every training engagement is tailored to your organization’s needs, with follow-up coaching to help teams apply new tools and approaches in daily work.
Equip your team with next-level skills for sustainable growth.
Through practical, hands-on training, we build internal expertise in product management, customer discovery, and digital marketing—transforming capability gaps into a competitive edge.
Our programs blend real-world case studies, proven frameworks, and interactive learning to ensure immediate impact and lasting skill development.
Every training engagement is tailored to your organization’s needs, with follow-up coaching to help teams apply new tools and approaches in daily work.
Equip your team with next-level skills for sustainable growth.
Through practical, hands-on training, we build internal expertise in product management, customer discovery, and digital marketing—transforming capability gaps into a competitive edge.
Our programs blend real-world case studies, proven frameworks, and interactive learning to ensure immediate impact and lasting skill development.
Every training engagement is tailored to your organization’s needs, with follow-up coaching to help teams apply new tools and approaches in daily work.
Training & capability.
Training & capability.
Training & capability.
Upskill your team to sustain lasting results.
AI opportunity assessment.
Uncover workflow wins and efficiency gains.
Reveal practical, high-impact ways to deploy AI in your business.
Our AI Opportunity Assessment identifies where automation, machine learning, or smart data solutions can solve real pain points—without the need for deep technical background.
We demystify AI trends and help your team spot use cases that drive efficiency, boost customer experiences, or create new revenue streams.
Delivered as a clear, actionable roadmap, the assessment includes readiness evaluation, pilot recommendations, and a practical plan for measured, cost-effective implementation.
Reveal practical, high-impact ways to deploy AI in your business.
Our AI Opportunity Assessment identifies where automation, machine learning, or smart data solutions can solve real pain points—without the need for deep technical background.
We demystify AI trends and help your team spot use cases that drive efficiency, boost customer experiences, or create new revenue streams.
Delivered as a clear, actionable roadmap, the assessment includes readiness evaluation, pilot recommendations, and a practical plan for measured, cost-effective implementation.
Reveal practical, high-impact ways to deploy AI in your business.
Our AI Opportunity Assessment identifies where automation, machine learning, or smart data solutions can solve real pain points—without the need for deep technical background.
We demystify AI trends and help your team spot use cases that drive efficiency, boost customer experiences, or create new revenue streams.
Delivered as a clear, actionable roadmap, the assessment includes readiness evaluation, pilot recommendations, and a practical plan for measured, cost-effective implementation.
Who benefits from GIO?
Growth leaders who want clarity—not shortcuts.
For Product Leaders Who Need Answers—Not Just Advice.
You drive products that move the numbers—and your plate is full of high-stakes bets, shifting targets, and C-suite pressure.
Our sweet spot: Leaders and teams who want real talk, honest signal, and frameworks that clear the fog—not just more “consultant decks.”
We click best with teams who run toward feedback, want to win on execution, and care about proving ROI—not the ones looking for shortcuts or the easy way out.
If you crave a strategic sparring partner who won’t sugarcoat, but will always have your back, you’ll feel right at home with GIO.
For Product Leaders Who Need Answers—Not Just Advice.
You drive products that move the numbers—and your plate is full of high-stakes bets, shifting targets, and C-suite pressure.
Our sweet spot: Leaders and teams who want real talk, honest signal, and frameworks that clear the fog—not just more “consultant decks.”
We click best with teams who run toward feedback, want to win on execution, and care about proving ROI—not the ones looking for shortcuts or the easy way out.
If you crave a strategic sparring partner who won’t sugarcoat, but will always have your back, you’ll feel right at home with GIO.
For Product Leaders Who Need Answers—Not Just Advice.
You drive products that move the numbers—and your plate is full of high-stakes bets, shifting targets, and C-suite pressure.
Our sweet spot: Leaders and teams who want real talk, honest signal, and frameworks that clear the fog—not just more “consultant decks.”
We click best with teams who run toward feedback, want to win on execution, and care about proving ROI—not the ones looking for shortcuts or the easy way out.
If you crave a strategic sparring partner who won’t sugarcoat, but will always have your back, you’ll feel right at home with GIO.
FAQ
Who leads my engagement?
Always a GIO principal or senior strategist, never a junior handoff. You'll work directly with product leaders who've owned launches, earned scars, and know what makes products stick—no translating or dumbing things down for your own consultants.
How are you different from product consultants?
We're holistic—connecting the dots between customer needs, business viability, and technical reality. Most consultants give you slides; we give you validated strategies with real user proof. We've shipped products ourselves, so we know the difference between advice that sounds good and plans that actually work.
What if we have an internal team already?
We complement and accelerate your talent—not replace it. Think of us as your strategic sparring partner who brings fresh perspective, proven frameworks, and the bandwidth to move faster on critical initiatives while your team stays focused on execution.
How fast can I see results?
Most teams see validated direction or user proof within 3-4 weeks. We're built for speed—expect kickoff to actionable next steps in days, not weeks. While competitors are still debating, you're already testing, learning, and showing visible progress.
What's a typical project timeline and investment?
Projects typically run 6-12 weeks and are priced for measurable impact, not billable hours. Every engagement is tailored to your specific needs and timeline—let's discuss what success looks like for you and build from there.
Are your workshops remote or in person?
Both. We adapt to your team's needs and preferences. Remote workshops move fast and keep costs down; in-person sessions build deeper alignment for complex challenges. Most clients find hybrid approaches work best for different phases of the engagement.
Do you work with teams outside the US?
Yes, we partner with global product leaders. Time zones just mean we're working on your priorities around the clock. We've successfully delivered for teams across North America, Europe, and APAC—distance doesn't slow down good strategy.
What differentiates you from Big 4 consultants?
Real product experience, not just frameworks. We've owned P&Ls, shipped under pressure, and balanced resource tradeoffs ourselves. You get battle-tested insights from leaders who've been in your shoes—plus the speed and attention of a boutique that actually cares about your outcomes.
How do you handle confidentiality/NDAs?
Every engagement is protected by rigorous NDAs signed before any conversation begins. Your strategy, data, and competitive insights stay yours. We've worked with public companies and stealth startups—discretion isn't optional, it's foundational.
What happens if we're not a good fit?
We'll know within the first week and recommend alternative resources. No long commitments to poor matches—we'd rather point you toward the right solution than waste your time and budget on something that won't work.
Who leads my engagement?
Always a GIO principal or senior strategist, never a junior handoff. You'll work directly with product leaders who've owned launches, earned scars, and know what makes products stick—no translating or dumbing things down for your own consultants.
How are you different from product consultants?
We're holistic—connecting the dots between customer needs, business viability, and technical reality. Most consultants give you slides; we give you validated strategies with real user proof. We've shipped products ourselves, so we know the difference between advice that sounds good and plans that actually work.
What if we have an internal team already?
We complement and accelerate your talent—not replace it. Think of us as your strategic sparring partner who brings fresh perspective, proven frameworks, and the bandwidth to move faster on critical initiatives while your team stays focused on execution.
How fast can I see results?
Most teams see validated direction or user proof within 3-4 weeks. We're built for speed—expect kickoff to actionable next steps in days, not weeks. While competitors are still debating, you're already testing, learning, and showing visible progress.
What's a typical project timeline and investment?
Projects typically run 6-12 weeks and are priced for measurable impact, not billable hours. Every engagement is tailored to your specific needs and timeline—let's discuss what success looks like for you and build from there.
Are your workshops remote or in person?
Both. We adapt to your team's needs and preferences. Remote workshops move fast and keep costs down; in-person sessions build deeper alignment for complex challenges. Most clients find hybrid approaches work best for different phases of the engagement.
Do you work with teams outside the US?
Yes, we partner with global product leaders. Time zones just mean we're working on your priorities around the clock. We've successfully delivered for teams across North America, Europe, and APAC—distance doesn't slow down good strategy.
What differentiates you from Big 4 consultants?
Real product experience, not just frameworks. We've owned P&Ls, shipped under pressure, and balanced resource tradeoffs ourselves. You get battle-tested insights from leaders who've been in your shoes—plus the speed and attention of a boutique that actually cares about your outcomes.
How do you handle confidentiality/NDAs?
Every engagement is protected by rigorous NDAs signed before any conversation begins. Your strategy, data, and competitive insights stay yours. We've worked with public companies and stealth startups—discretion isn't optional, it's foundational.
What happens if we're not a good fit?
We'll know within the first week and recommend alternative resources. No long commitments to poor matches—we'd rather point you toward the right solution than waste your time and budget on something that won't work.
Who leads my engagement?
Always a GIO principal or senior strategist, never a junior handoff. You'll work directly with product leaders who've owned launches, earned scars, and know what makes products stick—no translating or dumbing things down for your own consultants.
How are you different from product consultants?
We're holistic—connecting the dots between customer needs, business viability, and technical reality. Most consultants give you slides; we give you validated strategies with real user proof. We've shipped products ourselves, so we know the difference between advice that sounds good and plans that actually work.
What if we have an internal team already?
We complement and accelerate your talent—not replace it. Think of us as your strategic sparring partner who brings fresh perspective, proven frameworks, and the bandwidth to move faster on critical initiatives while your team stays focused on execution.
How fast can I see results?
Most teams see validated direction or user proof within 3-4 weeks. We're built for speed—expect kickoff to actionable next steps in days, not weeks. While competitors are still debating, you're already testing, learning, and showing visible progress.
What's a typical project timeline and investment?
Projects typically run 6-12 weeks and are priced for measurable impact, not billable hours. Every engagement is tailored to your specific needs and timeline—let's discuss what success looks like for you and build from there.
Are your workshops remote or in person?
Both. We adapt to your team's needs and preferences. Remote workshops move fast and keep costs down; in-person sessions build deeper alignment for complex challenges. Most clients find hybrid approaches work best for different phases of the engagement.
Do you work with teams outside the US?
Yes, we partner with global product leaders. Time zones just mean we're working on your priorities around the clock. We've successfully delivered for teams across North America, Europe, and APAC—distance doesn't slow down good strategy.
What differentiates you from Big 4 consultants?
Real product experience, not just frameworks. We've owned P&Ls, shipped under pressure, and balanced resource tradeoffs ourselves. You get battle-tested insights from leaders who've been in your shoes—plus the speed and attention of a boutique that actually cares about your outcomes.
How do you handle confidentiality/NDAs?
Every engagement is protected by rigorous NDAs signed before any conversation begins. Your strategy, data, and competitive insights stay yours. We've worked with public companies and stealth startups—discretion isn't optional, it's foundational.
What happens if we're not a good fit?
We'll know within the first week and recommend alternative resources. No long commitments to poor matches—we'd rather point you toward the right solution than waste your time and budget on something that won't work.
Schedule your strategy call
Let’s build your success story.
Resources
Good Ideas Only
Principal-led strategy
Launch with confidence
Results, not guesswork